Job VC
Product Marketing Manager
SBC Performance
drives scalable growth for brands ready to expand globally.
Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.
Trusted by 200+ companies, managing $150M+ in ad spend.
Scale faster. Grow smarter.
We are currently looking for a
Product Marketing Manager (Funnels & Email Automation)
who will own the development and optimization of web funnels and lifecycle communication. This role focuses on improving conversion rates, scaling experimentation, and building high-performing growth systems for our digital products across international markets.
Key Responsibilities
Own and optimize
end-to-end web funnels
(quiz → onboarding → paywall → activation).
Analyze user behavior and identify
conversion bottlenecks across the funnel
.
Design and run
A/B tests and growth experiments
to improve key funnel metrics.
Launch and scale
multiple funnel experiments weekly
across different markets.
Build and optimize
lifecycle email flows
including onboarding, activation, retention, and reactivation.
Work with product analytics tools to track performance and identify growth opportunities.
Collaborate closely with
product, engineering, design, performance marketing, and creative teams
.
Ensure strong alignment between
ad messaging, landing pages, and product experience
.
Conduct user and market research to better understand user motivations and behavior.
Monitor and report on key performance metrics such as
CPA, conversion rate (CR), and predicted lifetime value (pLTV)
.
Requirements
3+ years of experience
in Product Marketing, Growth Marketing, Lifecycle Marketing, or similar B2C roles.
Proven experience
building and optimizing web funnels
for digital products.
Demonstrated success improving
conversion metrics through experimentation and A/B testing
.
Strong analytical mindset and ability to work with funnel metrics and user behavior data.
Hands-on experience with
email marketing and lifecycle automation
(flows, segmentation, triggers).
Experience with product analytics tools such as
Google Analytics, Looker Studio, Amplitude, PostHog, or similar platforms
.
Good understanding of
payment infrastructure and web funnel setups
.
Strong collaboration skills and ability to work in
cross-functional teams
.
Upper-Intermediate English or higher
.
Nice to Have
Experience working with
international markets (US, EU, UK, LATAM)
.
Background in companies with a
strong performance marketing culture
.
Experience with
subscription-based digital products
.
Familiarity with
EdTech, AI-driven products, or lifestyle apps
.
What We Offer
Remote work
Competitive compensation
Flexible working hours (start between
9:00–11:00 CET
)
All necessary equipment
Paid vacation and sick leave
Educational support (certifications, courses, and training reimbursement)
Company events and internal knowledge-sharing initiatives
Transparent communication and an open feedback culture.