Job VC

We are looking for a hands-on CRM / Retention Manager to build and scale player lifecycle communications from the ground up.
You will be responsible for setting up CRM processes, launching multi-channel campaigns, and continuously optimizing retention performance. This role requires a strong ownership mindset and close collaboration with product and casino teams.
Key Responsibilities
Set up and manage CRM processes in Customer.io: build segments, events, attributes, and messaging flows to ensure стабильная performance and target metrics delivery
Launch and manage communications across channels: email, push, in-app, and personalized offers for different player segments
Work closely with the Casino Manager on the activity calendar:
propose CRM scenarios to support promotions
prepare segments and offers
launch campaigns on time
Design and optimize bonuses and promo mechanics together with the Casino Manager to improve retention while controlling promo costs
Establish a continuous optimization process for CRM flows (iterations, testing, improvements)
Monitor key metrics and dashboards, identify anomalies, bottlenecks, and growth opportunities
Requirements
3–5+ years of experience in CRM / Retention in iGaming or similar product environments
Strong hands-on mindset — ability to both build and execute
Experience working in fast-paced, product-driven teams
CRM systems:
building journeys, segments, events/attributes, templates, campaigns; debugging, launching, and monitoring
Channel management:
Email / SMS / Web Push / In-App — setup, sending logic, frequency caps
User segmentation:
RFM, behavioral segmentation, lifecycle stages, VIP and anti-abuse triggers
A/B testing:
experiment design, execution, and analysis
CRM analytics:
ability to work with metrics and make data-driven decisions
Deliverability:
understanding and operational control (open rates, spam, inbox placement)
Advanced CRM setup:
dynamic variables, personalization, localization, UTM/tagging, content rules