Job VC
CRM Manager
About us
We are building our CRM function from scratch within a fast-growing iGaming company. That’s why we are looking for a proactive
CRM Manager
to design player retention strategies, launch automated journeys, and set up a campaign calendar that drives engagement and growth. This is a hands-on role with a lot of freedom and the opportunity to shape how CRM works in our business.
Key Responsibilities:
Develop and implement CRM strategies to retain and reactivate players (Email, SMS, Push, On-site, In-app).
Segment the player base according to activity, behavior, and lifecycle (RFM analysis, VIP levels, LTV groups).
Build automated communication flows (welcome journeys, reactivation, up-sell).
Manage the CRM campaign calendar (promotions, tournaments, cashback, seasonal events).
Analyze campaign performance (Open rate, CTR, CR, ARPU, ROMI) and prepare reports.
Collaborate with Marketing, Product, and VIP teams to align CRM initiatives.
Requirements
2+ years of experience as a CRM / Retention Manager in iGaming.
Strong understanding of player lifecycle and retention KPIs.
Hands-on experience with CRM platforms (Smartico, Optimove, Emarsys, Braze, or similar).
Solid knowledge of segmentation and automation workflows.
English at Upper-Intermediate level (B2+) or higher. Additional languages (ES, DE, GR) are a plus.
How We Take Care of Our Team?
Comfortable Conditions for Productive Work
Flexible working hours with a start time between 8:00 AM and 11:00 AM. Work remotely from anywhere in the world or join us in our modern Cyprus office — the choice is yours.
Time to Recharge
We believe great results come from well-rested people. That’s why we offer:
21 days of paid annual leave;
3 additional Day Offs per year;
25 paid sick leave days;
Public holidays as days off.
Benefits & Wellbeing
Sports compensation program;
Annual healthcare budget;
Gifts for important life events (birthday, marriage, childbirth);
Coworking compensation for team members based in Ukraine;
Maternity and paternity leave support;
Business trips and team gatherings at our Cyprus office.
Learning & Career Growth
Annual budget for professional development, certifications, books, and language courses;
Internal mobility and promotion programs to support both vertical and horizontal career growth;
A Personal Development Plan to help you grow your skills and competencies.
Smooth Onboarding & Ongoing Support
We’ve designed a structured onboarding plan to help you quickly understand the business, the team, and your priorities. Regular check-ins with your manager and People Partner ensure a smooth adaptation process and continuous support throughout your journey with us.