Job VC
Creative Producer – Playable Ads
About the Role
The company is seeking a highly creative and experienced Creative Producer specializing in Playable Ads to join its dynamic team. This role is pivotal in driving user acquisition and engagement through innovative and high-performing playable ad experiences. The ideal candidate will have a strong background in mobile game development, a deep understanding of playable ad mechanics, and a proven track record of delivering successful creative campaigns. This is a remote position, offering the flexibility to work from anywhere.
Responsibilities
Lead the end-to-end production of playable ads, from concept to execution, ensuring high quality and performance.
Collaborate with marketing, design, and development teams to brainstorm and develop innovative playable ad concepts.
Manage external vendors and agencies, overseeing the production process and ensuring timely delivery.
Conduct A/B testing and analyze performance data to optimize playable ads for maximum impact and ROI.
Stay up-to-date with industry trends, best practices, and emerging technologies in playable ads and mobile gaming.
Develop and maintain a library of playable ad assets and templates.
Provide creative direction and feedback to designers and developers to ensure alignment with brand guidelines and marketing objectives.
Present playable ad strategies and performance reports to stakeholders.
Requirements
3+ years of experience in creative production, with a focus on playable ads in the mobile gaming industry.
Proven track record of developing and launching successful playable ad campaigns that drive user acquisition and engagement.
Strong understanding of mobile game mechanics, user experience (UX), and monetization strategies.
Proficiency in project management tools and methodologies.
Excellent communication, interpersonal, and presentation skills.
Ability to work independently and collaboratively in a fast-paced, remote environment.
Experience with A/B testing and data-driven creative optimization.
Familiarity with creative tools such as Figma, Adobe Creative Suite, Unity, HTML5, and JavaScript is a plus.
About the Company
The company is a leading mobile gaming company dedicated to creating engaging and immersive experiences for players worldwide. With a portfolio of top-charting games, the company is committed to innovation, creativity, and pushing the boundaries of mobile entertainment. The company fosters a collaborative and dynamic work environment, offering opportunities for growth and professional development.