Job VC

About the Role
We’re looking for a senior Google Ads specialist to manage, optimise, and scale paid campaigns for ecommerce clients, with a strong focus on profitable growth and measurable performance. You’ll own campaigns end to end, from structure and strategy through to reporting, across Search, Shopping, Performance Max, Demand Gen and YouTube.
Responsibilities

Build, manage, and scale Google Ads campaigns for ecommerce clients across Search, Shopping, Performance Max, Demand Gen, and YouTube

Conduct keyword research and write high performing ad copy for product and category level campaigns

Develop and implement bidding, targeting, and audience strategies tied to ROAS and margin targets

Manage Google Merchant Center accounts, including product feed optimisation, feed rules, and troubleshooting disapprovals

Monitor conversion tracking, attribution, and account structure for accuracy across product catalogues

Run A/B tests and use results to guide optimisation decisions

Analyse performance data to identify opportunities for profitable growth, including product level and SKU level insights

Prepare clear, accurate performance reports for internal and client review

Collaborate with internal teams and communicate directly with clients on performance updates and strategy

Qualifications

5+ years experience managing Google Ads campaigns specifically for ecommerce brands

Proven track record managing Shopping and Performance Max campaigns with product feeds of meaningful scale (hundreds to thousands of SKUs)

Demonstrated experience managing Demand Gen and YouTube campaigns for ecommerce or retail clients

Advanced knowledge of Google Merchant Center, including feed optimisation, supplemental feeds, and troubleshooting

Strong understanding of ecommerce metrics: ROAS, CPA, AOV, and margin based bidding

Strong analytical skills, with experience in A/B testing and performance measurement

Solid understanding of attribution models, conversion tracking, and data driven decision making across the customer journey

Experience managing multiple ecommerce client accounts at once

Strong written and verbal communication skills, comfortable presenting performance to clients

Proactive, accountable, and focused on measurable results

Bachelor’s degree in Marketing, Business, or related field, or equivalent professional experience

Google Ads and Google Analytics certifications preferred